Project ID: 74
Title Globalisation and the media in Australia - JOHN SINCLAIR
DESCRIPTION  The program of research aims to bring to light the way in which advertising forms an underlying institutional linkage between the consumer goods, marketing and media industries, and how it acts as a force for economic and cultural globalisation in Australia.
TYPE Advertising
INSTITUTION  University of Melbourne
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KEYWORDS ADVERTISING MEDIA GLOBALISATION MARKETING CONSUMER INDUSTRIES
   
Researcher Role Institution Department
John Sinclair Chief Investigator University of Melbourne Australian Centre