Project ID: 201
Title Switched-on Audiences: Australian Listeners and Viewers - BRIDGET GRIFFEN-FOLEY
DESCRIPTION  Based on substantial primary research and interviews across Australia, Switched-on Audiences: Australian Listeners and Viewers will map and interrogate the voices of media audiences since the rise of the pervasive new medium of radio in the 1920s. Tuning in to radio and television, both public and commercial, this project will explore audience engagement with broadcasting over nearly a century. Representing a major shift from the study of media production to reception, Switched-on Audiences will produce new understandings of Australian media users and digital citizens in a rapidly changing and converging media landscape.
TYPE Cross-media
INSTITUTION  Macquarie University
URL  http://
KEYWORDS radio, television, listeners, viewers, audiences
Researcher Role Institution Department
Bridget Griffen-Foley Chief Investigator Macquarie University Media, Music, Communication and Cultural Studies