Project ID: 135
Title Creating Public Opinion: Polls, the Press and Australian Politics since the 1940s - MURRAY GOOT
DESCRIPTION  The emergence of public opinion polling represents a turning point in the history of the press and of democratic politics. This project focuses on the history of polling in Australia, particularly shifts in polling agendas and the growing impact of polls on political reporting, and the ways in which political parties have come to use polls and focus groups to construct their views of voters, leaders and policies.
TYPE Press
INSTITUTION  Macquarie University
RESOURCES poll data; the Australian's reports of Newspoll surveys; press references to 'public opinion'
KEYWORDS Public opinion, Political journalism, Political campaigns, Australian politics, Political parties
Researcher Role Institution Department
Murray Goot Chief Investigator Macquarie University Department of Politics and International Relations